Premium & Contemporary
Reformation
Reformation is a Los Angeles-based women's clothing brand founded in 2009 by Yael Aflalo, who started out selling vintage clothing from a small storefront in the city. It is known for dresses, denim and separates made with recycled and eco-minded fabrics, and for running its own sewing factory in Los Angeles. Private equity firm Permira acquired a majority stake in 2019, and the company listed on the New York Stock Exchange (ticker REF) in July 2026.
- Origin
- United States
- Founded
- 2009
- Group
- Permira (largest shareholder)
- Styles here
- 3
Brand facts verified on: thereformation.com, permira.com, cnbc.com
Reformation styles (3)
Reformation and the Reformation logo are trademarks of their respective owner and appear here only to identify the products offered. Unless we expressly say so, Frontier Peak Retail is not affiliated with, sponsored by or endorsed by Reformation.
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